Archive for March, 2009


 Powered by Max Banner Ads 

Using Aweber Web Forms to Track Conversions for Email Newsletters

Tuesday, March 31st, 2009

While I’ve delayed the start of the 31 Day Challenge until next week I wanted to show you a glimpse behind the scenes of my signup process using one of the features that Aweber gives those using it’s email newsletter system - Web Forms.

The idea is simple - Aweber lets you make up as many signup forms for your email list as you like.

In launching the 31 Days to Build a Better Blog Challenge I have so far set up 5 lists. Let me explain each one in the order that I set them up:

  1. Twitter list - I set this one up when I first started to promote the project on Twitter (before I promoted it here with a post on ProBlogger). When I promoted it on Twitter I set up a ‘page’ here on ProBlogger (behind the scenes) that was just for the Twitter promotion. It had a message just for my Twitter followers.
  2. In Post (ProBlogger) - this one is the the email form in my announcement post here on ProBlogger.
  3. Linked In - on linked in I experimented with the Q and A feature which I sent out to 200 of my contacts in that network asking them to share their Blog Tips so that I could use some of their quotes in the 31 Day project. Again I pointed people to a ‘page’ here on ProBlogger with a web form just to track LinkedIn subscribers.
  4. Previous Newsletter - I have an old newsletter list here on ProBlogger which I rarely use any more but sent a broadcast out a few days back to let them know of the challenge. Again, it directed people to a ‘page’ with a personalized message and this web form.
  5. Refer a Friend - When I emailed the list of subscribers to the challenge to let them know about the delay in the start date I suggested that one good way to get more out of the challenge would be to do it with a friend. While this might sound like a selfish suggestion I believe it’ll also help people be more accountable and effective with the project if they do it with someone else. This email only just went out so I’m yet to really see how it will work.

You can see from the above that all but one of the options directed people to a ‘page’ (as opposed to a ‘post’) here on ProBlogger. Each page had it’s own web form (you can set them up in a minute or two) which enabled me to track the results of each one.

The beauty of this is that at a glance you can see where your subscribers are arriving from. Here’s the stats as they currently stand (click to enlarge):

Web-Forms-1

You can see that some forms were viewed more than others and as a result better results - but the line I’m most interested in is the S/D and S/UD lines. S/D is the percentage of ‘displays’ of the form that sign up and the S/UD is the percentage of unique displays that signed up.

You can see that while the ‘in post’ form drew the most subscribers that because it was viewed so many times that the ‘previous newsletter’ and the ‘twitter’ forms actually were more successful at converting a higher percentage of signups.

This type of information is amazingly powerful to know when it comes time to run other promotions!

Using unique web forms is useful on numerous fronts. Not only does it enable you to track different promotions (as I’ve done above) but it is also useful at tracking a variety of other factors including:

  • Page Position of Forms - want to test how positioning of a form impacts signup rates? Simply make each form a unique one and you’ll quickly see what position works best.
  • Types of Forms - Want to test having a form appear in a popup compares to having one in your sidebar? Want to see how a Pop-Up compares to a Po-Under or a Lightbox display? Again - just make each one a unique form and you’ll see what converts better.
  • Design of Forms - Does adding a picture or different headings or copy into your forms alter signup rates? Test it with different web forms.
  • Signup Pages vs Sidebar Forms - Got a sign up area in your sidebar and another in a page dedicated to converting readers into subscribers? Unique forms will show you what works best.
  • Testing Landing Pages - Want to see how the copy and design of a landing page impacts signup rates? Test two (ore more) pages with unique forms.

The options are endless and as Aweber gives you unlimited forms you can really test, tweak and improve your signup rates considerably over time.

Share This

31 Days to Build a Better Blog - Delayed 1 Week

Tuesday, March 31st, 2009

This is just a short post to let those waiting for the 31 Days to Build a Better Blog project to start tomorrow that I’ve had to delay it until next week.

This isn’t an April Fools prank (beware, some bloggers have started theirs early this year) but a genuine thing that has been the result in a number of unforeseen circumstances.

I probably could have launched it tomorrow but it wouldn’t have been at the standard I wanted to achieve. I’d rather launch it well late than poorly on time. My sincere apologies to those who this is inconvenient for!

While it doesn’t have the same ring to it as 1 April the new start date is 6 April (next Monday) and it’ll run through until early May (yes it’s still 31 days long).

I’ve emailed those who have registered for the challenge to let them know but wanted to spread the news here just in case any missed it.

PS: if you’re still not signed up you can read about and join the challenge here. We’ve now had over 6700 bloggers register so despite the delay it’s going to be an amazing journey of learning together.

Share This

Building an Empire around Your Blog

Monday, March 30th, 2009

This is a guest post on growing your blog into a full blow website by Robby G from Shite I Like.com.

When many people get into blogging, they usually, not always, but more often than not, start by blogging about their daily life’s activities. When they see that not too many people are interested in knowing what they’re doing on a daily basis, they figure out that they need to offer some sort of incentive in order to get visitors. The incentive usually comes in some sort of advice in things they have much knowledge in. Then as they do more research on their subject and offer what they learn to their readers, their traffic grows. Now once they market some more and occasionally guest post on other blogs, many stop at just that and their blog stops growing. They make a few dollars here and there from selling ad space and from Google AdSense, but they miss the big picture.

Bigger Readership Equals More Opportunity

When you have a high number of returning visitors, you most likely have a high number of comments as well, and in effect, a high number of interested people who trust your judgement. This is what every product marketer looks to accomplish with his product. They try to get their company name to have a following of people that stick to the company’s latest products. So now that you have that, what should you do with it? You need to expand. You must constantly be looking to innovate your blog. For example, as my blog grew, I incorporated a new way to get my readers to feel more connected with me. I have created a ‘Question’ section in my blog, which allows readers to directly ask me questions on dating advice, which I answer in post format. This lures more readers because it shows that there is a growing trust in my judgement. And there’s money to be made from that trust. I’m not saying that you should try to exploit your readers, but just the opposite, give them what they want.

Transforming Your Blog into a Website

Many bloggers get stuck on just offering their readers posts when they could expand into offering them products as well. I offer my readers a free ebook, but that’s just the beginning. If they find my ebook interesting, I plan to create a soft-cover book, which I will obviously sell for a certain price. Also, I have plans to offer them products that closely tie-in to my blog, such as custom made shirts, baseball caps, belt-buckles, etc. Making sure your blog has a designed logo is very important in growing your blog into a product line, because as you grow your blog into an empire of a website, you want your logo to be known and, in turn, be worth money. That is only one of many ways you can push the focus of your blog to something greater. There are many different goods and services you can offer your readers. For example, Chris Garrett offers consulting services for bloggers, some offer spots in dating bootcamps, others offer anything from clothes to wristwatches. It is important to produce and sell goods and services that are relevant to your niche and sell things that your readers will fully believe that you yourself are either a professional in, or if it’s a product, they must believe that you in fact use the very product you are advertising.

The Importance of a Logo

I’ve seen thousands of blogs out there, some successful, others not so much, and what I was shocked to see was that many bloggers didn’t even have a proper looking logo. They either kept the ones that came with their free Wordpress theme or they just had some bold and boring looking block letters representing their blog title. You have to view your logo as the face of your blog. It’s not only important in making your blog look professional and presentable, but if you ever develop a product-line as I’ve outlined above, you will need to stamp it with a logo that people would want to see on their product. It’s best to create a logo that is simple, very easy to remember, while having an original design that is relevant to your blog topic.

Sky’s the Limit

When I analyze my blog, I constantly try to develop new ways I can monetize it that goes past just the basic ways of pay-per-click advertisements and even past selling affiliate products. I attempt to figure out ways not to sell someone else’s product, but instead create enough buzz around my blog’s name to eventually make it something known by people from around the world that is not only mentioned within the blogosphere but by everyone everywhere. This includes many difficult tasks, but since starting and maintaining a blog doesn’t cost as much money as to develop a new product and blindly throw it out there for the public, you have the ability, through perseverance and hard work, to create a market for your product from nothing but your blog. Then once that market is there, all you need to do is invest some money into the product, but the return is guaranteed, because you already have yourself that developed fanbase.

In conclusion, you shouldn’t view your blog as just a little journal you keep on a daily basis, but you must look at it as an empire that you must continue expanding and building. Once that readership is there, you should keep innovating and offering your readers newly developed products that are consistent with your niche.

Share This

How Sports Teach me to be a Better Blogger

Saturday, March 28th, 2009

This post was written by Seth Waite, an avid blogger who currently writes for Blogging Agenda.

It’s my favorite month of the year as college basketball is in full swing and “March Madness” has got me thinking. I love sports and many of my best experiences have come from what I learn playing them. Realizing the many lessons I have learned from participating in sporting events I recently asked myself, “How has sports taught me to be a better blogger?”

sports-blogging.jpg

I will answer this question with the 4 most important elements of successful championship teams. I know every team is different and provides a unique way of accomplishing their goals, but each I feel do so by following these 4 simple elements of success.

Teamwork

Sports teach valuable lessons about working together to accomplish a goal. Teams meet daily to learn to play together, trust each other and win. All of us have probably seen a sporting event where no one worked together and the team, although talented, lost the game. Just like sports, blogging successfully requires teamwork.

Bloggers develop teamwork through inviting their readers to participate and work with them to develop targeted content relating to their topic. Teamwork also increases from networking with other bloggers on forums, leaving comments and visiting other blogs in your niche. You can also develop trust by agreeing to help or collaborate with other bloggers on your same niche. Teamwork will help to decrease the competitiveness of your niche and allow you to both succeed. Working together, bloggers can achieve more than they ever thought possible on their own. So, be open to building a team of bloggers who work and succeed online together.

Everyone has a position

In context of the team it is important to understand everyone has a position. In basketball there are guards, forwards and centers. Each position requires different skills and attributes. The blogosphere is the exact same way. Your niche competition should be viewed more as a team of bloggers looking to succeed online. So play your position. Use your unique skills and attributes to play your niche role. To do this, stick to your topic and emphasize your strengths. When you play your position well, competing with the top blogs in your topic becomes much easier.

Practice

Running track and field taught me valuable lessons about discipline and determination. It required daily efforts to improve my endurance and speed. Basketball also required constant practice to perfect my shooting and dribbling. This simple concept of practicing is essential to becoming a better athlete or blogger. Constant practice through writing content, developing relationships and customizing your blog’s design will train you to better your blogging skills and find your unique talents.

The 4 keys to practicing effectively are:

  1. Practice regularly
  2. Evaluate your performance often
  3. Set measurable goals
  4. Experiment with new techniques

Everyone needs a Coach

Along with practicing, effective progression and eventual success comes from proper coaching. Great teams are prepared by great coaches, so find a mentor in your niche or topic. For me, I look to blogs like Problogger to teach me great skills, help me evaluate my performance and increase my motivation to continue blogging.

To find a good coach, I look for a few important traits:

  1. Knowledge – The most important factor is whether they know what they are talking about. Authority and credibility are important in finding a mentor that really can help you. So, look for expertise in choosing a mentor.
  2. Access – Ask yourself “How much time do they have to help me perfect my blogging?” I feel it is sometimes better to work with a mentor who has the time to give me precise coaching then a busy expert. This being said, I think coaching can come from multiple sources to more effectively train you. I have also found most bloggers to be extremely accessible and always willing to share their knowledge. Each coach you find will bring unique strengths and encourage important growth if you are willing to learn.

Once you have found great mentors, subscribe to their feeds or get their newsletter. You will find invaluable information from their subscriptions. Don’t be afraid to follow it. Also, do not be afraid to contact them with questions through email or other social networking platforms. Avoid being pesky, but do not avoid asking others for help. If they do not have the time to address your questions, they are generally courteous enough to tell you so and then just ask someone else.

Remember, championship teams all possess the 4 attributes we have discussed in their formula for success. Your blogging will be greatly increased by following these factors too. Champions work together, know their positions, practice hard and get great coaching.

Share This

How Sports Teach me to be a Better Blogger

Saturday, March 28th, 2009

This post was written by Seth Waite, an avid blogger who currently writes for Blogging Agenda.

It’s my favorite month of the year as college basketball is in full swing and “March Madness” has got me thinking. I love sports and many of my best experiences have come from what I learn playing them. Realizing the many lessons I have learned from participating in sporting events I recently asked myself, “How has sports taught me to be a better blogger?”

sports-blogging.jpg

I will answer this question with the 4 most important elements of successful championship teams. I know every team is different and provides a unique way of accomplishing their goals, but each I feel do so by following these 4 simple elements of success.

Teamwork

Sports teach valuable lessons about working together to accomplish a goal. Teams meet daily to learn to play together, trust each other and win. All of us have probably seen a sporting event where no one worked together and the team, although talented, lost the game. Just like sports, blogging successfully requires teamwork.

Bloggers develop teamwork through inviting their readers to participate and work with them to develop targeted content relating to their topic. Teamwork also increases from networking with other bloggers on forums, leaving comments and visiting other blogs in your niche. You can also develop trust by agreeing to help or collaborate with other bloggers on your same niche. Teamwork will help to decrease the competitiveness of your niche and allow you to both succeed. Working together, bloggers can achieve more than they ever thought possible on their own. So, be open to building a team of bloggers who work and succeed online together.

Everyone has a position

In context of the team it is important to understand everyone has a position. In basketball there are guards, forwards and centers. Each position requires different skills and attributes. The blogosphere is the exact same way. Your niche competition should be viewed more as a team of bloggers looking to succeed online. So play your position. Use your unique skills and attributes to play your niche role. To do this, stick to your topic and emphasize your strengths. When you play your position well, competing with the top blogs in your topic becomes much easier.

Practice

Running track and field taught me valuable lessons about discipline and determination. It required daily efforts to improve my endurance and speed. Basketball also required constant practice to perfect my shooting and dribbling. This simple concept of practicing is essential to becoming a better athlete or blogger. Constant practice through writing content, developing relationships and customizing your blog’s design will train you to better your blogging skills and find your unique talents.

The 4 keys to practicing effectively are:

  1. Practice regularly
  2. Evaluate your performance often
  3. Set measurable goals
  4. Experiment with new techniques

Everyone needs a Coach

Along with practicing, effective progression and eventual success comes from proper coaching. Great teams are prepared by great coaches, so find a mentor in your niche or topic. For me, I look to blogs like Problogger to teach me great skills, help me evaluate my performance and increase my motivation to continue blogging.

To find a good coach, I look for a few important traits:

  1. Knowledge – The most important factor is whether they know what they are talking about. Authority and credibility are important in finding a mentor that really can help you. So, look for expertise in choosing a mentor.
  2. Access – Ask yourself “How much time do they have to help me perfect my blogging?” I feel it is sometimes better to work with a mentor who has the time to give me precise coaching then a busy expert. This being said, I think coaching can come from multiple sources to more effectively train you. I have also found most bloggers to be extremely accessible and always willing to share their knowledge. Each coach you find will bring unique strengths and encourage important growth if you are willing to learn.

Once you have found great mentors, subscribe to their feeds or get their newsletter. You will find invaluable information from their subscriptions. Don’t be afraid to follow it. Also, do not be afraid to contact them with questions through email or other social networking platforms. Avoid being pesky, but do not avoid asking others for help. If they do not have the time to address your questions, they are generally courteous enough to tell you so and then just ask someone else.

Remember, championship teams all possess the 4 attributes we have discussed in their formula for success. Your blogging will be greatly increased by following these factors too. Champions work together, know their positions, practice hard and get great coaching.

Share This

Would you Like Forums With that? [31 Days to Build a Better Blog]

Saturday, March 28th, 2009

31-days-build-better-blog.pngI’m starting to get really excited about the 31 Days to Build a Better Blog Challenge that starts next week here on ProBlogger.

I’ve been busily writing a lot of the teaching and assignments for it already and am excited to see that well over 4300 people have signed up as registered participants (I suspect we’ll get well over 5000 before it launches next week).

I’m also pretty excited to announce that those who register will be given access to a special forum discussion area just for those participating. We’re still setting it up and it will be a no frills area (light on design and features) - but it will enable those participating in the challenge to interact with others on the journey.

While it’s been a lot of work to pull together I’m pretty pumped about the forum element of the 31 Day Challenge because it means that the project becomes less individual and more communal.

When I started blogging the main reason that I improved both in terms of skills, knowledge, traffic and quality of posts was due to the interactions I had with other bloggers. While blogging is still a very relational medium - back then the blogosphere was a lot smaller and there was a real vibe of cooperation, generosity, working together and helping each other grow.

While those things still exist in the blogosphere of 2009, sometimes it can be a little difficult to find. My hope is that the forum area of the 31 Day Challenge will recapture some of that spirit as 3000 bloggers, all with a commitment to grow their blogs, discover the power of working together.

Anyway - just wanted to update you on my preparations for the challenge next week.

It isn’t too late to join up - you can learn more about what’s involved with it here or just pop your name and email address in the field below and you’ll be included in both the emails of new teaching and assignments as well as get an invitation to the forum.

Looking forward to sharing a few more updates on what we’re planning in the days ahead.

Share This

Would you Like Forums With that? [31 Days to Build a Better Blog]

Saturday, March 28th, 2009

31-days-build-better-blog.pngI’m starting to get really excited about the 31 Days to Build a Better Blog Challenge that starts next week here on ProBlogger.

I’ve been busily writing a lot of the teaching and assignments for it already and am excited to see that well over 4300 people have signed up as registered participants (I suspect we’ll get well over 5000 before it launches next week).

I’m also pretty excited to announce that those who register will be given access to a special forum discussion area just for those participating. We’re still setting it up and it will be a no frills area (light on design and features) - but it will enable those participating in the challenge to interact with others on the journey.

While it’s been a lot of work to pull together I’m pretty pumped about the forum element of the 31 Day Challenge because it means that the project becomes less individual and more communal.

When I started blogging the main reason that I improved both in terms of skills, knowledge, traffic and quality of posts was due to the interactions I had with other bloggers. While blogging is still a very relational medium - back then the blogosphere was a lot smaller and there was a real vibe of cooperation, generosity, working together and helping each other grow.

While those things still exist in the blogosphere of 2009, sometimes it can be a little difficult to find. My hope is that the forum area of the 31 Day Challenge will recapture some of that spirit as 3000 bloggers, all with a commitment to grow their blogs, discover the power of working together.

Anyway - just wanted to update you on my preparations for the challenge next week.

It isn’t too late to join up - you can learn more about what’s involved with it here or just pop your name and email address in the field below and you’ll be included in both the emails of new teaching and assignments as well as get an invitation to the forum.

Looking forward to sharing a few more updates on what we’re planning in the days ahead.

Share This

Six Very Official Ways to Improve Your Writing

Friday, March 27th, 2009

shannon.jpgLooking to improve your blog writing? Today Shannon Paul ( @shannonpaul) from Very Official Blog gives her very official tips on the topic.

I love blogs. Before I started blogging seriously, I read a lot of other blogs and was very engaged as a reader. I commented a lot and began honing my ability to craft a statement quickly in response the ideas presented in the post. I’m still very engaged with other blogs in this way. However, if I’m being totally honest, most blogs I encounter are downright unreadable.

Now, I’m not going to run down the usual list of rules and grammar, but rather a list of things I think make me a decent writer.

1. Stop Trying to Sound Intelligent

You already are smart so stop trying to sound smart. So many people craft elaborate sentences with bigger words than they would ever use in conversation. If you have to use a lot of flower language, jargon or adjectives, you’re trying too hard. Choose your big words wisely. Blogs are not publications, they are conversations. Good writing is simple, but it’s hardly simple to write simply. Unlike speech and other forms of non-verbal communication, writing is a wholly unnatural activity unnecessary to human development or evolution. Give yourself a break and know that good writing is a process that must be practiced to be mastered.

2. Give yourself permission to write garbage

Do what you need to do to get your thoughts out — lead with some insipid quote from Albert Einstein, use a definition or some other tired cliche to get the words flowing and then take great pleasure in hitting delete or crossing it out when the time is right. Learn to let go…

3. Be a Ruthless Editor

Even the best ideas don’t always serve the overarching goal of the piece — get it out of there and save it for later if it’s really that good. Nine times out of ten, words like that and which can be crossed out without altering the meaning of the sentence one bit. By hacking away the extra, you’re making it much easier on the reader. Stop thinking of writing as putting words down on a page… writing is editing.

4. Use MIGHTY verbs

My journalism teacher would scream and writhe in agony in the classroom when we used what he called, “plankton verbs”, also known as “bottom-of-the-food-chain verbs”. Plankton verbs include: is, was, are and were. He would go so far as to restrict us from ever using these in an article and I don’t recommend you take such drastic measures when you’re writing, but it’s definitely something to keep in mind. Writing that lacks strong verbs gets boring fast.

5. Read aloud before posting

Another easy trick is to read what you write out loud. Things may seem self-explanatory in our head, but these are your words. If you find yourself stumbling over the words you just wrote, chances are you’re demanding too much work from your readers. Pare your sentences down.

6. Do what works for you

Everyone has his or her own process. I know a lot has been written about writing killer headlines and choosing keywords, but good content is at the soul of any great blog. Killer headlines may get the click, but good content will get people to stay awhile and maybe even choose to come back without the assistance of future keyword shenanigans.

Your Turn

By sharing these tips I thought I could clarify some of my own writing process and help others along the way. Since writing remains at the core of generating content, how do you hone your skills in a way that helps you clarify your voice for an online audience?

Tags:

Share This

84% of People Would Prefer More Blog Readers than Twitter Followers

Friday, March 27th, 2009

Over the last 10 days I’ve been running twin polls on two of my blogs - ProBlogger and TwiTip - asking readers whether they’d prefer more Twitter Followers or Blog Readers.

The overall results were fairly clear - 84% of those who responded people would prefer more Blog Readers.

blog-readers-twitter-followers-overall.png

I expected this result but was curious when starting the poll to see if there’d be a difference in the responses by ProBlogger readers to TwiTip readers (given the topics of the blogs). Here are the results as they happened on each blog (at the point of writing this the ProBlogger poll has had over 1230 responses and the TwiTip one has had just over 700):

blog-readers-twitter-followers-compared.jpg

Again - the results are fairly clear on each blog although there is some unsurprising skewing towards Twitter on TwiTip.

The comments section on each of the poll pages (ProBlogger and TwiTip) really illustrates the Pros and Cons of each option quite well and is a fascinating read (at least I enjoyed it). People argued strongly for one or the other (although there were a lot more for ‘Blog Readers’ of course. Let me highlight some of the comments that caught my eye:

Arguments for Blog Readers:

“I chose blog readers. Twitter, for me, is like melted butter and the blog is the lobster. They can compliment each other very nicely, but if I have to choose one I want the one that provides the most meat and satisfies the hunger.” - Howard Hopkins

“People follow too much with the hope of a follow-back and don’t pay attention as much on Twitter. If they are subscribing to your blog, it usually means that at least one point they were engaged with your content enough to take action, they didn’t just go down a list of people and click a button. I’d trade every Twitter follower I have right now for a blog subscriber.” - Andrew

“The viral power of Twitter is amazing, but if it doesn’t convert to more blog readers, it’s just an ego trip.” - Janet Barclay

“Capturing and retaining a small percentage of faithful blog readers is more difficult and time consuming than acquiring and keeping Twitter followers. Blog readers are not easily replaced, whereas lost Twitter follower counts can generally be recouped within a day or so with little or no effort. Therefore, I would much rather have more blog readers than Twitter followers. There’s more of an investment and sense of loyalty.” - Snow Vandermore

“Definitely blog readers! I can’t type huge articles in Twitter, and plus the posts on Twitter scrolls so fast that most people will miss what you have to say.” - Kai Lo

“That’s like asking a newspaper: Would you rather have someone read your headlines or your stories?” - Jamie Littlefield

Arguments for Twitter Followers:

“I do think you have more ‘power’ with a large follow count on Twitter (and make of that statement what you will), but a large subscriber count on a blog monetizes significantly better.” - Sheamus

“With that said, as time goes by, I’m beginning to value Twitter followers just as much as my blog readers. While it’s harder to promote and convert Twitter followers using 140 characters than it is with full blog posts, the relationships that can be created on Twitter are very valuable.” - Jamie Harrop

“Depends on what business you’re in. If you have a media business model, a blog post offers more engagement (which translates into revenue via ads or some other kind of media-based monetization). But if you’re marketing physical goods, Twitter can spark a more immediate call to action (that is, it can drive demand and generate sales through other channels). ” - Jonz

Some Wise Words to End On

I think Monologue Blogger had some good thoughts:

“Both serve a specific purpose and yet both complement one another as well. I think first and foremost, it depend on the nature of your usage of both media and the goals you have in place regarding that media.”

Personally I would prefer Blog Readers to Twitter Followers (as I wrote a few weeks back here) however I don’t believe that there’s a right or wrong answer with this poll. Rather it needs to come back to your goals for using these mediums. It probably also has a fair bit to do with your personality, style, skills and the topics that you’re writing about.

Share This

31 Days to Build a Better Blog - Sign Up Here

Wednesday, March 25th, 2009

31-days-build-better-blog.pngStarting on 1 April (no it’s not an April fools joke) I am planning on launching another ‘31 Days to a Better Blog‘ project.

I’ve run this twice previously (once in 2005 and once in 2007) so thought that I should continue the biennial nature of it.

This year I’m going to run it slightly differently so if you’re interested in participating please read on carefully.

Of particular note - this year I’m asking those participating to sign up as registered participants. You don’t have to do it - but to get the full benefits from it I ask that you do. I’ll explain more on why I’m doing this below.

You can register here:

Here are the details of the challenge this year:

The Idea

The idea behind this is simply to have a group of bloggers setting aside a month of their time to work at improving their blogs. While we all want to have better blogs sometimes it becomes one of those things that we’re going to do…. one day.

I personally find that I improve (in all areas of my life) when I’m more intentional and set aside a specific time to make the improvements. That’s what this project is about.

Yesterday on Twitter I mentioned that I was thinking of running this again and had 50 people express interest in 5 minutes. I quickly set up a sign up page just for my Twitter users and within 24 hours had well over 1000 registered participants. I guess people want to do it.

Interested in joining us? If so, read on…

How it Works

Each day from 1st April until the 1st May I will make a post here on ProBlogger that is part of the challenge.

Posts will be designed to each have two aspects to them:

  1. A teaching component (theory)
  2. A practical component (a task/homework)

The idea is that often teaching remains in the realm of theory and doesn’t actually prompt those digesting it to DO something. This project is more about DOING than learning. I hope you will learn, but to be honest if you’ve been blogging for a while some of what we’ll cover many will have heard before - but this project will give you a framework and hopefully some inspiration to put what you know into action.

Some of the tasks will be similar to previous years tasks and some will be new (some things never change so there will always be some overlap). Some tasks will be more relevant to some bloggers than others so you may not choose to do all of them but they will be on a variety of areas of blogging including writing content, interacting with readers, finding new readers, design, tools etc.

This 31 days are designed for beginner and newer bloggers but many of the tasks will be relevant to intermediate and more advanced bloggers also.

To Participate

As mentioned above - this year I’m asking those who want to do the challenge to register their email addresses. You will receive one email per day over the 31 days notifying you that a new post is up, giving you the link to it as well as a little extra information for registered participants.

You don’t have to do this and can follow the posts via our RSS feed - but I’m asking for you to register for a few reasons:

  1. Sometimes signing up for something is important in making us accountable to do what we say we’ll do.
  2. It will enable me to give a little extra information than the posts contain themselves. On the blog the posts will be written in a way that anyone will hopefully benefit whether they do the full challenge or not - but in the emails that I send each day pointing you to the post I will include a little extra information just relevant to those doing the challenge.
  3. My hope this time is to let the 31 Day Challenge live on way beyond the first 31 days. People will be able to signup and do the challenge at any point as the emails will be sent via an auto responder.
  4. It will give me a little more insight into who is doing the challenge which will hopefully means I can tailor it a bit better to peoples needs.
  5. Lastly - there’s a couple of things I’m working on as a bonus for those who register. I’ll write more of these as they firm up.

If you signup for the 31 days you’re more than welcome to unsubscribe at any point if you feel it is not helpful or not quite where you’re at.

At the end of the 31 days I’m not planning on sending too many more emails. I may add a few more tasks over time but the daily emails will stop. If I do keep sending a few emails, again you’re welcome to unsubscribe if it isn’t meeting your needs.

Sign Up to participate in the Challenge Here

I’m looking forward to the 31 Day Challenge this year and hope that you’ll join me.

Lastly - a special thanks to @Mark_MacDonald who put together the logo above and thanks also to the 15 other friends on Twitter who put together logos - I appreciate them all.

Share This


 Powered by Max Banner Ads